What makes Tropical Slim different from other design studios?

1) Our background. We are an advertising design studio. Our experience and expertise in designing for the advertising community give us an edge over studios with a purely design-oriented background. Our aim is to design on a foundation of solid advertising, branding and marketing principles.

2) Our philosophy. We do work that is clean, transparent, and typographically refined. Conceptually, we take pride in visual communication that doesn't say too much or too little. By achieving this balance, we believe that a design can set itself apart in an environment of oversaturated media.

If we already have a creative staff. Why should we use your services?

Ad agencies, marketing firms and in-house marketing departments use our services for several reasons:

1) Scarcity of front-end creatives. Most firms are bottom-heavy with people who can handle the computer work needed after a concept and "look" are established for a project. It is more difficult to find people who specialize in the initial stages of a project. We are usually brought into a project during this critical phase to provide market strategy, concepting, and prototype design support before a project is handed over to in-house or freelance computer specialists.

2) Volume, quality and time. Many advertisers expect their agencies to provide them with a large number of ideas within a very short time frame. Agencies use us during major campaigns and product launches to satisfy their more demanding accounts.

3) Perspective. Some agencies have worked with the same.
accounts for so long that it helps to bring in other creatives for fresh insights. We purposely work with a diverse set of industries to stay relevant and find new ways to communicate old ideas.

How do you work with clients outside south Florida?

Along with clients in and around south Florida, we work with companies throughout the United States, and Europe. We are fully-equipped and wired to transfer concepts, copy, and computer files via email, fax and overnight courier. Project and strategy meetings with remote clients are done by phone, email and conference call.

     Tropical Slim Advertising Design
     3121 Sheridan Ave., Miami Beach, FL 33140
     T: 305.673.5407  •  F: 305.532.3229
     info@tropicalslim.com

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